![]() "India is a great example of successfully driving consumer-centric strategies across all business verticals. Domino's India growth trajectory has been phenomenal in the recent past, and we believe there is huge potential ahead for us. ![]() Russell Weiner, Chief Executive Officer, Domino's Pizza, said, "India is the largest market outside of the US in the global Domino's network. In our endeavour to raise our service levels, we are clear that we will do so without compromising our riders' safety." This has been made possible through a three- pronged approach using analytics, insights and technology to give customers higher service levels across multiple pin codes in India, wherein service and quality are the number 1 priority. With this initiative, customers will now get hotter, fresher and tastier pizzas from 100s of Domino's stores across India. The more pizza you order, the more reduced the delivery fee is.Sameer Khetarpal, Chief Executive Officer & Managing Director, Jubilant FoodWorks Limited, said, "We at Domino's are committed to providing the best pizza-eating experience to our consumers, and the 20-minutes delivery promise is a big step in that direction. There is still a public holiday and Sunday surcharge, as well as a late night surcharge and extra money to ensure the pizza/s arrives within a 15 or 20 minute window. ![]() The pizza giant’s delivery pricing has now reverted back to what it was prior to the additional service fee. “We have made the decision to remove this fee because we want more customers to be able to enjoy the convenience of delivery, and we hope this change goes a long way to making that possible.” “At the end of the day, what is a win for our customers is a win for our franchisees – as the best way for our stores to grow profits is by serving more customers. “However, we know that our customers are feeling the pinch too – with interest rates, rents and household bills going up and up. “We introduced this fee because we felt it was the best option at the time to protect the livelihoods of our franchisees, who are small business owners in their local communities,” Mr Kilimnik said. Overall, in recent years its shares have plummeted after reaching a peak at more than $160 in September 2021 amid the post-Covid boom before slumping to around $72 in the past year. Its share price plunged by 23.8 per cent in late February off the back of the revelation. The news comes as just several months earlier, Domino’s Pizza was caught in the throes of a share price bloodbath as the company revealed the cost of living crisis was causing customers to cut back on buying pizzas and repeat orders dropped after it lifted prices. ![]() In July last year, reported the service fee added an extra $1.80 to an average $30 pizza delivery purchase.Īt the time, Domino’s blamed passing the price increase onto customers on the “rising cost of fuel, food and utilities, and (to) ensure we can continue to train and retain our team members”.īut on Tuesday, the pizza chain announced it was canning the service fee, calling the move a “win” for customers as inflation runs rampant. The popular fast food giant has scrapped its so-called ‘Delivery Service Fee’, less than a year after introducing it amid Australia’s cost of living crisis. Domino’s Pizza has backflipped on a controversial policy that lumped customers with an extra seven per cent fee if they ordered a delivery.
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